Auckland · Online Worldwide
Structured coaching for beginners and driven athletes — real skill, real strength, real confidence. From anywhere in the world.
Choose Your Path
Boxing, raw strength, or face-to-face coaching — there's a path built for you.
The in-person coaching principles are established. This first official online cohort will complete the full 12 weeks, record their progress and help Jake refine the programme for everyone who follows.
500+ Athletes Coached · 13+ Years Refining The System
The System
Be Honest With Yourself
Meet Your Coach
Experience + Standards · Auckland, NZ
Over 20 years in boxing, 13+ coaching. Most people don't fail for lack of effort — they fail for lack of structure. So everything here is built on standards, fundamentals and long-term development.
"My goal isn't to make you dependent on me. It's to install fundamentals so deeply you can train correctly anywhere, anytime."
I started at 12 — the scared, overweight kid from South Auckland. Boxing taught me hard work pays off, and that you're far stronger than you think. What drives my coaching is watching people shatter the limits they set for themselves.
In your corner
when it counts.
Real Results
21 verified five-star Google reviews from Jake’s in-person boxing and strength clients.
These reviews demonstrate Jake’s coaching experience and teaching approach. The founding cohort is the first official group completing The Boxer’s Code as a full online programme.
"Approachable, knowledgeable, consistently motivating. You'll sweat, have fun, and leave empowered."
"Three months in, my technique and form have markedly improved in both boxing and strength training."
"Committed to the basics being done well. A session with Jake tests you mentally and physically. Highly recommend."
"He takes the time to understand the best way of training for you. I am the strongest I have ever been."
"He builds healthy habits without burning you out. Huge knowledge of nutrition, fitness and boxing."
"His technical expertise is on another level — and a genuinely kind person who keeps me motivated."
In-Person Coaching Results
Came in out of shape, no coordination, couldn't throw a proper punch. Today he's Jake's most advanced student — because he committed to the process and never stopped showing up.
Deadlifted 60kg on day one. Hit 160kg for 5 reps — then immediately asked when they could try 200kg. That's what structured training does to your potential.
A Clear, Honest Start
The Boxer's Code is being launched first as a founding cohort because the programme does not yet have a full group of online graduates. Jake's coaching experience is established; this cohort is about proving and refining the digital delivery.
Complete the opening sessions and decide whether the structure, instruction and app experience are right for you. Contact Jake within the first 10 days if they are not, and the founding-cohort payment will be refunded.
The 10-day promise applies to The Boxer's Code founding offer. Elite Strength and Personal Training should display their own separate terms on their respective offer pages.
Got Questions
Before technique, before combinations — there are 5 fundamentals every serious boxer must own. Taught to 500+ athletes. Now yours, free.
Get Started
Choose the pathway that matches your goal. The Boxer's Code founding cohort is now open to the first 15 members.
Choose Your Path
