Online worldwide · In person in Auckland

Learn boxing properly.

Most online boxing shows you what a punch looks like. I teach you how it works, why it's done that way, and how it connects to everything else, in a clear order where every skill builds on the last.

Jake coaching a boxer from the corner
20
Years in Boxing
13+
Years Coaching
500+
Athletes Coached
72
Five-Star Google Reviews
Jake coaching in the ring
Ring Coaching
Technique drills
Technique, Explained
One-on-one pad work
Pad Work · 1-on-1

Three ways to train with me

Learn boxing online, build strength online, or train with me in person in Auckland.

Founding Cohort · 15 Places
12-Week Online Boxing Programme
The Boxer's Code
The fundamentals, taught properly. What to do, why it works, and what it sets up next, from your first stance to reading another boxer.
$197 upfront
Best value
Save $43
$20 / week
12 payments
$240 total
Same programme either way. Founding pricing is for the first 15 members only. After that it goes to $30 a week.
  • 4 lessons a week, each skill built on the last
  • Every technique broken down: how, why, and the usual mistakes
  • Slow demos, then real-speed demos on the pads
  • Shadowboxing only. No bag or gym needed
  • Every session ends with a hard conditioning finisher
  • Upload footage for my feedback in the private community
See The Founding Offer
Online Strength Coaching
Elite Strength
Planned barbell training that keeps you progressing. Build strength alongside your boxing, or on its own.
$36 / wk · ongoing
  • Squat, deadlift and press, coached properly
  • Progressive overload that's planned, not guessed
  • You set the target, the programme gets you there
  • Coaching support as you go
  • Cancel any time
See Elite Strength
In Person · Point Chevalier, Auckland
3 spots left for new PT clients
Personal Training
One-on-one with me at Flex Fitness. The fastest way to learn, because I can correct you in real time.
$90 to $125 / session
  • 45 minutes from $90, 60 minutes from $125
  • Boxing, strength, or both
  • Built around your goals and level
  • Direct feedback every session
Apply For PT
The Boxer's Code · Founding Cohort

15 places. The first full online intake.

I've been teaching these fundamentals in person for over 13 years. This is the first group to go through the complete online programme from start to finish. You get the lowest price it will ever be. In return, I ask you to do the work, share your footage, and tell me honestly what could be better.

Pay $197 Upfront Start For $20 / Week

Don't collect techniques. Build skills.

How I teach boxing

01
Basics win fights
Stance, balance, position, a clean jab, good defence. None of it is flashy, but it's what high-level boxing is built on. When an elite fighter makes a trained opponent look lost, it's usually not a secret move. It's the basics done extremely well.
02
Understand why, not just how
"Turn your shoulder over" means nothing if nobody tells you the arm has to reach full extension first. Every technique I teach comes with the reasoning: what it does, what it protects, and what goes wrong if you force it.
03
Slow is smooth. Smooth is fast.
Speed hides mistakes. Learn the movement slowly, clean it up until it looks effortless, then let the speed come. Training is a lab, not a performance.
04
Everything builds on something
Your stance affects your movement. Your movement decides your position. Your position decides what punches are available. You get a pathway, not a random list of moves.

Not ready for 12 weeks? Start with one fundamental.

Short, focused courses taught the same way as The Boxer's Code. Pick the one you need most, or go through them in order.

Not sure which one you need? Take the free weak spot quiz

Is this for you?

✦ This is for you if…

You've always wanted to learn boxing properly, not just punch for cardio
You've done classes or YouTube and aren't sure you're doing it right
You want to feel ready before you walk into a boxing gym
You're willing to slow down, do the work and be taught

✕ This isn't for you if…

You only want to burn calories and don't care about technique
You want flashy combinations before you've got the basics
You expect unlimited one-on-one coaching from an online programme
You're looking for shortcuts
Coach Jake
20
Yrs Boxing
13+
Yrs Coaching
500+
Athletes
72
5★ Reviews

Jake

Boxing coach · Point Chevalier, Auckland

I started boxing at 12. I was an overweight kid from a rough area, and I wanted two things: to get healthy, and to not feel helpless if something went wrong. Then I watched Mike Tyson. It wasn't just the punching. It was the confidence. I wanted that.

For a long time I wanted to be a champion. That wasn't my path. But training alongside pro-level fighters and keeping up with them gave me something that mattered more: proof of what I was capable of. Coaching is how I pass that on.

"My goal isn't to make you dependent on me. It's to teach you well enough that you can correct yourself, because you understand why, not just how."

I'm not here to turn everyone into a pro fighter. I'm here to give you the best boxing education I can.

Read My Story
Jake in the corner with his fighter

In your corner
when it counts.

Technique gives you the tool. Experience teaches you how to use it.

What my clients say

72 five-star Google reviews from boxing and strength clients I've coached in person.

These come from my in-person coaching. The Boxer's Code founding cohort will produce the first online reviews, and I'd rather wait for those than borrow results I haven't earned yet.

★★★★★

"Approachable, knowledgeable, consistently motivating. You'll sweat, have fun, and leave empowered."

Megan Au
★★★★★

"Three months in, my technique and form have markedly improved in both boxing and strength training."

Cydney Chan
★★★★★

"Committed to the basics being done well. A session with Jake tests you mentally and physically. Highly recommend."

Sean Stowers
★★★★★

"He takes the time to understand the best way of training for you. I am the strongest I have ever been."

Jess Rogers
★★★★★

"He builds healthy habits without burning you out. Huge knowledge of nutrition, fitness and boxing."

Brian Langer
★★★★★

"His technical expertise is on another level — and a genuinely kind person who keeps me motivated."

Marilia Basso
Read all 72 reviews on Google

Real people. Real progress.

Dinindu
4–5 Years With Me
Started
60kg
→
Now
140kg

Came in out of shape, with no coordination and no idea how to throw a proper punch. Today he's my most advanced student. Nothing magic about it: he committed to the process and kept showing up.

Liudmyla
Strength Training
Deadlift
60kg
→
Now
160kg

Deadlifted 60kg on day one. Later hit 160kg for 5 reps, then straight away asked when she could try 200kg. That's what happens when progression is planned instead of guessed.

10-Day Promise
The Boxer's Code Founding Cohort

Do the opening sessions. Then decide.

You shouldn't have to guess whether this is right for you. Work through the first sessions and see how the teaching, the structure and the app feel.

If it's not for you, message me within 10 days of joining and I'll refund your founding payment. I handle every refund myself.

Full refund if you ask within 10 days
Weekly plan can be cancelled any time
No inflated promises. Just the programme, done properly

The 10-day promise applies to The Boxer's Code founding offer.

See The Founding Offer

Everything you need to know

Do I need boxing experience?
No. The Boxer's Code is built for complete beginners through to people with around 3 to 12 months of boxing. Every technique starts with a full breakdown of how it works and why, then a slow demonstration, then a real-speed demonstration.
What equipment do I need?
Nothing. The whole programme can be done shadowboxing. Sessions open with skipping, and if you don't have a rope, high knees or sprints on the spot do the job.
How much time does it take each week?
Four lessons a week. Each lesson has 8 two-minute rounds, a skipping warm-up and a hard conditioning finisher. If you watch every breakdown in full, a session can run to about an hour and a half. Skip to the demonstrations and it's much shorter.
Will I be fight-ready after 12 weeks?
No, and I won't pretend otherwise. Real fighting skill also needs sparring, timing and experience against real opponents. What you will have is a proper foundation: you'll understand the fundamentals, execute them with confidence, and be ready for your next step, whether that's a boxing gym, supervised sparring or more advanced training.
How is The Boxer's Code different from YouTube?
YouTube gives you disconnected videos that show what a technique looks like. The Boxer's Code gives you a structured 12-week progression where every skill builds on the last, with the reasoning behind each technique, guided sessions and a private community where you can upload footage for my feedback. It's not unlimited one-on-one coaching.
What does "founding cohort" mean?
It's the first group to complete the full online programme from start to finish. You get the lowest price it will ever be. In return, I ask you to follow the programme seriously, share your footage and give honest feedback so I can make it better for everyone after you.
What are the payment options?
$197 NZD upfront is the best value. Or 12 weekly payments of $20, totalling $240. Both get exactly the same programme and founding-member access.
What if I miss a week?
No stress. You keep access to everything through the app, so you can catch up in your own time without losing your place.
Can I do boxing and strength together?
Yes. The Boxer's Code and Elite Strength are designed to run alongside each other, and plenty of my clients do both.
Where are PT sessions held?
In person at Flex Fitness, Point Chevalier, Auckland. If you're not in Auckland, get in touch and we can talk about online options.
Free Quiz

What's your boxing weak spot?

Answer a few quick questions about how you train and I'll show you the area that's most likely holding you back, and what to work on first.

Takes a couple of minutes
Your result, with a clear explanation of why it matters
Follow-up tips from me on fixing it
Take The Free Quiz
Free. No card needed.

Get Started

Ready to learn boxing properly?

Join the founding cohort of The Boxer's Code, start with a $5 fundamental, or pick the path that fits your goal.

Choose Your Path